It takes longer than 6 seconds to build belief.
Longer-form branded content* brings real stories to life, boosting credibility, connection, and impact.
Already a believer? Book a free 20-minute consultation to learn how long-form can smash your content objectives.
Why branded documentaries work where traditional ads don’t
* We’re not talking feature length, just allowing the time needed to tell an interesting story, and build a deeper brand connection.
Modern audiences crave authenticity. Traditional ads often ring hollow, but documentary storytelling builds trust, empathy, and real emotional engagement. Emotionally rich storytelling generates intense connection and recall in a way that a 30 second ad or a series of 15 second reels could never do.
And the evidence proves it. Our Kicking Cancer film, for AXA - at 9 minutes long - was the most emotionally engaging Euro 2025 ad, from any sponsor. That's according to data from creative data experts DAIVID. What's most startling is that it also rated 18.7% more attention in the final three seconds than the industry average... remember, it's a 9 minute film!
Credibility is our north star
At Nonsense, credibility isn't an add-on, it’s at the core. Our proprietary Brand Credibility model brings together:
Meaningful Promises
Authentic Storytelling
Magnetic Personality
Satisfying Experiences
A Team That Believes
Cultural Contribution
Every documentary we produce is crafted with this framework, ensuring it not only tells a story, but genuinely builds your brand’s trust and lasting relevance.
FEATURED WORK
AXA | Kicking Cancer: The World’s Toughest Football Team
A nine-minute documentary following female cancer survivors forming a walking football team to reclaim strength, purpose, and advocacy.
Earned the title of “most emotionally engaging ad of Euro 2025”—with 60% of viewers showing intense positive emotions, and significant spikes in empathy, hope, admiration, and attention.
Link to Daivid
FEATURED WORK
A multi-episode documentary series bringing the concept of “Connected Construction” to life through a virtual rebuild of an ancient ruin. The project unites global experts, culture, and digital innovation.
Filmed over 2 years, with locations spanning Turkey, Norway, Colorado, California and the UK.
Delivered exceptional outcomes: 2M views from minimal media spend, 5 episodes, two Chief Marketer Pro Awards, and outperformed Trimble’s prior campaigns combined.
Trimble | The Great Library
Our branded documentary process in four acts
Discover & Credibility Mapping – Immerse in your brand and define authentic story arcs.
Storyhunt & Development – Find the human heart behind your narrative.
Film & Edit – Capture emotion-rich content, then shape it with precision.
Activate & Amplify – Release across social, owned and earned channels, with tracking and insight-led iteration.
Will your logo be featured in the first 30 seconds? We hope not.
We don’t force brand mentions into every scene. Instead, we build stories where your brand has a meaningful role to play, and earns its moment. It might take longer to get there, but by the time we do, the audience is leaning in, emotionally invested, and ready to believe in what you stand for.
Why Nonsense?
We transform brand storytelling into credibility catalysts
Built on a firm foundation of credibility-first methodology.
Award-winning creative craftsmanship.
Strategic, end-to-end production for real-world impact.
Trusted across sectors, from financial services to FMCG, from health to corporate comms.
Happy clients saying nice things.