Shorter isn’t better.
There is no scientific evidence attention spans are shortening (ask any Netflix binger!). While social platforms push that agenda for more scroll-fodder, marketers are missing out.
However, longer-form* branded content is shown to be more effective at creating the emotional engagement that writes memory structures.
*we’re not talking feature length. 2-3 minutes will do it… but we’re seeing results from up to 15 too…
Why branded documentaries work where traditional ads don’t
Modern audiences crave authenticity. Traditional ads often ring hollow, but documentary storytelling builds trust, empathy, and real emotional engagement. Emotionally rich storytelling generates intense connection and recall in a way that a 30 second ad or a series of 15 second reels could never do.
And the evidence proves it…
FEATURED WORK
AXA | Kicking Cancer: The World’s Toughest Football Team
Our Kicking Cancer film, for AXA - at 9 minutes long - was the most emotionally engaging Euro 2025 ad, from any sponsor. That's according to data from creative data experts DAIVID.
What's most startling is that it also rated 18.7% more attention in the final three seconds than the industry average... remember, it's a 9 minute film!
FEATURED WORK
A multi-episode documentary series bringing the concept of “Connected Construction” to life through a virtual rebuild of an ancient ruin. The project unites global experts, culture, and digital innovation.
Filmed over 2 years, with locations spanning Turkey, Norway, Colorado, California and the UK.
Delivered exceptional outcomes: 2M views from minimal media spend, 5 episodes, two Chief Marketer Pro Awards, and outperformed Trimble’s prior campaigns combined.
Trimble | The Great Library
Our branded documentary process in four acts
Discover & Credibility Mapping – Immerse in your brand and define authentic story arcs.
Storyhunt & Development – Find the human heart behind your narrative.
Film & Edit – Capture emotion-rich content, then shape it with precision.
Activate & Amplify – Release across social, owned and earned channels, with tracking and insight-led iteration.
Why Nonsense?
Built on a firm foundation of credibility-first methodology.
Award-winning creative craftsmanship.
Strategic, end-to-end production for real-world impact.
Trusted across sectors, from financial services to FMCG, from health to corporate comms.
Happy clients saying nice things.