Our Brand Credibility Index 2025 is now live!

In a world where trust in brands is a rare commodity, credibility is the key to building loyalty and unlocking long-term customer value.

In collaboration with YouGov, we surveyed 2000 people across the UK to understand how brand credibility gets built and broken. Throughout this first edition, we explore the reality of how UK consumers view the brands of today.

Inside, you’ll find industry-level insights, audience breakdowns, the behaviours to embrace (and the ones to leave behind), plus valuable strategic tactics to help your brand walk its talk.

Complete the form below to download your free copy of the report 👇